After seeing the superbowl ads, I have to wonder: did they just jump the shark? Personally, I didn't think any of the ads were particularly good, nothing that really stood out at least. I haven't heard one person mention them at the office unlike years past. With the ads being reviewed by the Wall Street Journal before they even air, some of the secrecy, excitement and newness is lost.
It seems though I might be the minority though because most people like the ads and find them favorable entertainment.
IMHO, the real advertising "win" was the Real Time Marketing done by Jello, Oreo and others. That seems to have a bigger impact, in terms of buzz, than the $3.8M spent on 30 seconds of ad spot.
Thoughts?
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