Thursday, October 4, 2012

Does the new iphone screen size matter?

I saw an iphone commercial that showed someone using the phone with their right hand going through menus and apps using only their thumb. The voice over talked about the bigger screen which "allows you to see more content at one time". The implication was that the new iphone was "perfect" because the screen was larger so you see more of a website but not so large that you had to use two hands to use the phone. With pinch and zoom isn't iOS two handed by default? You can't double tap to zoom in like on android so this commercial seems to be misleading.

Smartphones have become two handed devices with games, image zooming and anything that requires horizontal viewing (e.g. Netflix) all usually requiring two hands. People are used to switching from one hand to two when needed. With the new screen size on the iphone 5, they seemed to have a me-too screen size play and then come up with a marketing message to justify it.  Or they "solved" a problem which didn't exist.

**This post was typed on an S3 on a crowded city bus using only one thumb and SwiftKey.

Thoughts?

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